Visitor Profile Phase One and Two Results Released

The Catalina Island Chamber of Commerce & Visitors Bureau has engaged the firm of Lauren Schlau Consulting to create a Profile Study of visitors to Catalina Island. The study is being conducted in phases and will include samples of visitors arriving by passenger ferries, cruise ships, private boats, helicopters and aircraft. The study will segment data for seasonality, weekdays vs, weekends, event attendees and mode of transportation. The first phase was completed in June and some highlights are noted below and compared to phase two completed in September.

Spring Visitors:
Average party size was 2.6 persons
61% were married/partnered
Average age mid 40’s
Median HH Income $80,000
98% from USA
77% from California, 66% from So California
73% were first time visitors
Repeat visitors averaged 3.2 trips in 3 years
Catalina was the main destination of the trip for 78%
61% indicated they are likely to return in the next year
50% stayed overnight on Catalina Island with an average reservation being made 3 weeks in advance
Most day visitors were on the island between 5 and 8 hours
All Visitors spent an average of $279 per day

Summer Visitors:

Average party size was 2.9 persons
30% were married/partnered
Average age 41
Median HH Income $74,500
98% from USA
86% from California, 75% from So California
66.8% were first time visitors
Repeat visitors averaged 3 trips in 3 years
Catalina was the main destination of the trip for 86%
77% indicated they are likely to return in the next year
45% stayed overnight on Catalina Island with an average reservation being made 2.3 weeks in advance
Most day visitors were on the island between 5 and 8 hours
All Visitors spent an average of $298 per day

Complete copies of the studies are available at www.Catalinachamber.com/community .

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