Visitor Guide Rate Card & Specifications

It’s time for the new 2020 Catalina Island Visitors Guide! Each year we produce the Official Catalina Island Visitors Guide as our #1 fulfillment piece and a primary source of information for visitors to the Island. This attractive, magazine style publication is designed to sell Catalina Island as a premier, year-round travel destination.

EARLY BIRD RESERVATIONS: FRIDAY, AUGUST 23, 2019
FINAL DEADLINE FOR ADS AND PAYMENT: FRIDAY, SEPTEMBER 6, 2019

VISITORS GUIDE INFORMATION
This year 75,000 copies of the guide will be printed in late December or early January and available throughout the year.
Ad sizes of 2-page spread (two facing pages), full page, 2/3 page, 1/2 page, 1/3 page vertical, 1/3 page square and 1/6 page vertical are available. Only four-color ads will be accepted.
For further information on ad sales, please contact Michelle Warner at 310-510-7653 or mwarner@catalinachamber.com.

DEADLINES
Early Bird Payment and Ad Space Reservations: Friday, August 23, 2019.
Final Payment and Ads Deadline: Friday, September 6, 2019.
Final deadline applies to all Premium Formatted Listings, Business Listings, Display Ads, Accommodations Guide, Restaurant Guide, Activities Guide, Group Events, Meetings and Weddings Guide.

SEND ADS
MIX MARKETING
Email: mollie@mixmarketing.com
Upload files to: hightail.com/u/mixmarketing.com
If you have questions please call Mollie at 949-429-6314

SEND CONTRACTS AND PAYMENT TO
CATALINA ISLAND CHAMBER OF COMMERCE & VISITORS BUREAU
P.O. Box 217, #1 Green Pier, Avalon, CA 90704

TECHNICAL AND ELECTRONIC SPECIFICATIONS
DIGITAL MEDIA
Digital files only. Submit on DVD, CD, or email. Only Hi-Res PDFs will be accepted via email.
FILE FORMATS
Files must be native Adobe: In-Design, Illustrator, Photoshop formats. High resolution (300dpi at 100%) PDF files are also acceptable. Include all fonts. Quark files will not be accepted.
RESOLUTION AND COLOR
Art files must have a resolution of at least 300 dpi at 100% print size. All colors must be CMYK. Total ink density should not exceed 280%.
PROOFS
A color proof at 100% of print size must be supplied with all final art files. Publisher does not assume responsibility for color accuracy for files submitted without a proof.

TERMS
All ads must be paid in full by Friday, September 6, 2019. Payment can be made by VISA, MasterCard or check. To qualify for Early Bird rate, ads must be paid in full by Friday, August 23, 2019. Failure to meet this payment deadline will result in loss of Early Bird discount.

DESIGN AND PRODUCTION SERVICES
For new ads or enhancement to existing ads, design and production services are available to members at special rates. Contact Mollie McDonough at Mix Marketing, 949-429-6314 or mollie@mixmarketing.com.

COPY RESTRICTIONS AND PUBLISHER’S PROTECTIVE CLAUSE
The publisher reserves the right to reject any advertisement or to request alterations in content prior to publication if said advertisement does not conform to the publication’s standards. Display ads may not contain coupons. Advertorials are not allowed on premium pages, but are allowed elsewhere with publisher’s permission. Advertisers and/or advertising agencies assume liability for all content (including text, representations, illustrations, trademarks or other copyright matter) of advertisements printed, and also assume responsibility for any and all claims arising therefrom. Publisher: Catalina Island Chamber of Commerce & Visitors Bureau, P.O. Box 217, Avalon, CA 90704, Telephone: 310-510-1520. Production & Design Agency: Mix Marketing, 27132 Paseo Espada, Suite 425A,
San Juan Capistrano, CA 92675, Telephone: 949-429-6314.

 

COVER PREMIUM POSITIONS

Size EarlyBird After Aug. 23
Back Cover $9,060 $9,110
Inside Front Cover $6,850 $7,200
Inside Back Cover $5,480 $5,780

FRONT PREMIUM POSITIONS*

Size Early Bird After Aug. 23
2 Page Spread (pg. 4&5) $11,430 $12,000
Full Page (pg. 3) $5,935 $6,250

*Additional front premium ads are discounted 5% from original corresponding rate.

STANDARD RATES

Size Early Bird After Aug. 23
2 Page Spread $7,355 $7,750
Full Page $4,270 $4,515
2/3 Page $3,840 $3,940
1/2 Page $3,200 $3,360
1/3 Page Vertical $2,580 $2,700
1/3 Page Square $2,580 $2,700
1/6 Page Vertical $1,460 $1,540
LISTING & GRID GUIDE RATES

FREE LISTINGS
Member Businesses receive one FREE listing, in one of two categories below.
Business Listing – 200 characters FREE (not incl. hotels/rentals)
Accommodations Guide Listing (hotels/rentals) FREE

PAID LISTINGS/GRID GUIDES
Additional Business Listing – 200 characters - $265
Premium Business Listing – Up to 400 characters - $265
Premium Formatted Listing (hotels/rentals only)** – $530
Up to 400 characters plus one image
Activities Guide - $265 
Dining Guide - $265
Group Events, Meetings & Weddings Guide-  $450

SIZE SPECIFICATIONS

Full Page 7.375” x 9.875”
  Bleed 8.625” x 11.125”
  Trim 8.375” x 10.875”
2 Page Spread Bleed 17” x 11.125”
  Trim 16.75” x 10.875”
2/3 Page 4.8125” x 9.875”
1/2 Page 7.375” x 4.875”
1/3 Page Vertical 2.3125” x 9.875”
1/3 Page Square 4.8125” x 4.875”
1/6 Page 2.3125” x 4.875”

VG Layout

VG Layout 2

PRINTABLE VERSION OF RATE CARD & SPECIFICATIONS